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citizenM Also Adds Shoreditch, But Makes Us Wait For All New London Hotels Until 2015

March 19, 2014 at 8:52 AM | by | ()

While the opening rates of citizenM New York bum us out a bit ($199 in March?), the news in London doesn’t do much to cheer us up. The good bit is that citizenM is bringing a third addition in the hipster paradise of Shoreditch in 2015, but that’s overshadowed by the fact that both Holborn and Tower Hill also won’t arrive before next year. In some ways it's not a surprise given how dormant Holborn looked a few weeks ago.

If citizenM does pull off opening all three of them next year, it means they’ll add close to 900 hotel rooms to their portfolio, and all in one city. Holborn should have just under 250 rooms, Tower Hill will be the flagship with 370, and Shoreditch will be a bit smaller at 185.

citizenM Shoreditch follows the brand’s concept of having modular bedrooms constructed elsewhere and arriving fully complete to be craned in place – based on the renderings below they look exactly like we know them from the existing hotel behind Tate Modern.

The hotel will be located in the Shoreditch Village development, with shops, a café, and restaurant set in what is called a ‘plinth’ structure, referencing the demolished Kingsland Viaduct (we’re guessing that means the lower two floors you see in the rendering above). The stacking of the hotel rooms on top in turns links to the tube carriages that are placed on top of another viaduct (on Great Eastern Street) nearby.

With 900 rooms coming in, we sure hope citizenM will stick to its affordable style ethos and keep rates hovering around the £100 ($167) mark.

[Renderings: Ellis Miller Architects]

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