/ / / /

The Raleigh Hotel Glams Up Its Website

Go To The Hotel's Web 
  Site Where: 1775 Collins Avenue [map], Miami Beach, FL, United States, 33139
February 4, 2014 at 2:34 PM | by | Comments (3)

The best thing a hotel could do for its website is to make everything easy. Easy to book. Easy to look up hotel photos and information. Easy to view on a mobile device. The new website for South Beach’s Raleigh Hotelgets all these right.

The Miami hotel opened in 1942, and with the help of old Hollywood starlets like Esther Williams, it became one of the hotels that encapsulated the South Beach allure we know today. Fast foward 60 years later to 2012, when hip hotelier Sam Nazarian of sbe bought the historic hotel for $55 million (previously, Andre Balazs had managed The Raleigh.)

Since then, the Raleigh has undergone a multi-million dollar renovation. And, though the hotel and website have undergone some major changes, neither has lost any of its vintage glamour or charm.

The lifestyle images sprinkled throughout the site do the entire hotel justice, highlighting its Art Deco architecture, iconic pool and lush landscape. While we wish the photos accompanying the room descriptions included a closer look at the rooms, we do like the list of in-room features (Deep Soaking Tub? Yes!) and floor plans.

The room photos often only show a small corner of the room, but the lifestyle imagery featured in the site’s Gallery section does help fill in the gaps.

The booking engine is also a breeze to go through, too. However, unless you have super human vision, it’s best viewed on a tablet or desktop. What we would love to see is a rate calendar to help users with flexible travel dates shop the best rates.

With the new site, comes the Raleigh’s Always Iconic hotel package, including: a room upgrade (based availability, 20% off the best available rate, and (the best part) a waived resort fee. The $20 resort fee covers WiFi and two beach chairs.

February rates with the Always Iconic Package start at $370 a night.

Comments (3)

Post a Comment

Conversions on website

Must congratulate that the website is very good. I did go through the website and surfed a few pages. While the images and the feel of the website was very smooth, i thought the website lacked in its call to action.

Also, availability on the website does not seem to be real time, though i might be wrong here


Conversions on website

Must congratulate that the website is very good. I did go through the website and surfed a few pages. While the images and the feel of the website was very smooth, i thought the website lacked in its call to action.

Also, availability on the website does not seem to be real time, though i might be wrong here


Conversions on website

Must congratulate that the website is very good. I did go through the website and surfed a few pages. While the images and the feel of the website was very smooth, i thought the website lacked in its call to action.

Also, availability on the website does not seem to be real time, though i might be wrong here

Join the conversation!

Not a member? .