Nobu Hotels Confirm Takeover of Eden Roc in Miami
February 3, 2014 at 1:08 PM
It's official--Nobu Hotels will install itself inside the Eden Roc Hotel in Miami Beach, which was previously a Marriott before the brand fell out of favor with the hotel owners.
But let's be clear-- The Nobu Hotel will be a hotel within a hotel, not entirely a Nobu Hotel. The arrangement will actually be very similar to what the original Nobu Hotel has done inside Caesars Palace in Vegas. Word is it's the Eden Roc's South Tower which will get the Nobu upgrade.
Here's what else is in store, straight from the press release:
The strategy with the Nobu Hotel at Eden Roc is centered upon underscoring and showcasing the Eden Roc name with the Nobu Hotel as an additional offering within the Eden Roc property. The Nobu Restaurant at the Eden Roc and other core food and beverage facilities are in the process of being planned and shall involve all stakeholders. David Rockwell of the Rockwell Group has been selected as the designer to ensure the proposed design shall be respectful to our stakeholders, the Morris Lapidus design and the renowned name of the Eden Roc Miami Beach.
Looks like Nobu is keen not to mistake the same mistake as the previous brand, with the multiple
bow-downs references to the "stakeholders."
Interestingly, according to Trevor Horwell, Chief Executive of Nobu Hospitality, the Nobu founders/owners--Robert DeNiro, Meir Teper and Nobu Matsuhisa-are said to have "fond personal memories" of the Eden Roc and are "passionately driven" to restore the hotel to its former glory. We wish them the best.
Read what it's like to spend the night at a Nobu Hotel right here!