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San Fran's Hotel Frank To Be Reborn as The Hotel G This Spring

Go To The Hotel's Web 
  Site Where: 386 Geary Street [map], San Francisco, CA, United States, 94102
February 27, 2014 at 6:48 PM | by | ()

We can always count on New York, Chicago and Miami for a new hotel but San Francisco? Those are few and far between. So when we got news that a new boutique hotel was opening this summer in Union Square, we immediately perked up.

The Hotel G, located on the corner of Geary and Mason Street, was formerly known as the Hotel Frank before it closed down in 2012. (We even stayed in it way back when!) So it's not exactly a new build. But after an extensive renovation of all 13 floors and 153 guest rooms, the hotel will emerge with a new design that is "simple yet functional and complements the building's unique architectural environments," said general manager, Steve Rizzo.

The hotel will also get a simple yet functional new name, The Hotel G.

Guest rooms will have "fog-colored walls, wood finishes and earthy fabrics and textiles." Expect some pops of bright color along with cool decor accents like Victorian settees (a nod to the hotel's past), vintage school house chairs, banker's lamps and mid-century writing desks. Modern amenities will include flat-screen SmartTvs, docking stations, Nespresso coffee makers and not surprisingly, complimentary WiFi.

The rooms we've peeped on the website are waaaay more subdued than the Frank's old rooms. We liked the Frank's quirky design but the G Funk Era, er, the Hotel G, is much, much, much easier on the eyes.

In the lobby, guests will be greeted by two oversized metallic front desks surrounded by a vintage courthouse bench and colorful armchairs. There's not much else to go on other than the lobby and room descriptions since photos are scarce but much of the hotel's original features have been preserved including the the cast iron staircase in guest corridor, wood and concrete flooring in all the rooms and hallways, and the building's original, exterior façade.

The Hotel G will also have a second floor gym and a meeting room. Rooms are expected to open this spring. We paid about $200 for a suite at the Frank in 2009. We bet the G will go for much more than that for a regular room considering that San Fran's well past those post-recession days. We'll be keeping a close eye on the G in the next few weeks but you can following along with the hotel's progress on their Facebook page.

[Photo: Hotel G San Francisco]

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