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The Milford Plaza Will Re-Open as Row NYC on March 1st

Where: 700 8th Avenue [map], New York, NY, United States
February 26, 2014 at 9:18 AM | by | ()

We have been following the extensive renovations at the hotel formerly known as the Milford Plaza, now The Milford for some time. Now, more than years and $140 million later, the hotel is ready to relaunch on March 1st under the new name, Row NYC.

When we last checked in we showed you some of the 1,331 bright, subway line color-inspired bedrooms with Times Square billboard inspired graphics over the beds (rates start at $279), as well as the fun hallways that take you on a walking tour of NYC’s downtown neighborhoods via commissioned images of Soho, Greenwich Village and the Lower East Side. But that's not all that's new at the new Row NYC, which is the creation of architectural and interior design firm Gabellini Sheppard Associates (who are also working on the nearby and also soon to relaunch, Knickerbocker Hotel). It has come a long way since its budget hotel days.

Through the 24-foot high crystalline glass façade and up the grand staircase, the lobby features industrial and organic materials, including stainless steel drapery, concrete, multiple wood species and neon. The reception area is flanked by two light sculptures on which innovative New York-based artist Yorgo Alexopoulos projects graphic animations, and the lobby also features Iconic M, a satellite location of the cult international news retailer Soho News, which will keep foreign travelers and expats happily stocked up with their favorite newspapers and magazines, as well as an Internet lounge with plenty of Macs and even printers available for use free of charge (in-room WiFi costs $14.95 a day).

Around the corner, the District M lobby bar and restaurant offers breakfast and dinner with menu from some of NYC’s best-loved bakeries and bistros including Payard, Balthazar and Pain d’Avignon. At night, District M transforms into a cozy lounge featuring offerings that include a hand-selected cheese program from Murray’s cheese shop in Greenwich Village, domestic and international charcuterie, signature Neapolitan-style, hand-stretched pizzas, specialty cocktails, wine and craft beer.

The focal point of District M is the commissioned digital art gallery by paparazzo extraordinaire, Ron Galella, dubbed the “Godfather of the U.S. paparazzi culture” by Time magazine. The digital gallery will present still photographs capturing the hedonistic heyday of New York City during the late seventies and early eighties. Never before seen photographs by Galella will be on display within the new guest and entertainment suites, and the gritty, rock n' roll vibe is furthered by the use of Elizabeth Jagger in the hotel's soon to be launched advertising campaign; take a sneak peek at their teaser promo here.

A fully-fledged food market, City Kitchen, is set to open in Row NYC in the summer offering, in the culinary desert of Midtown Manhattan, cuisine from beloved New York City restaurants. Names of the vendors are yet to be announced, but we're promised they will be worth waiting for.

[Photos: Row NYC]

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