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A New Aloft Hotel is Coming to Midtown NYC

Where: 25 West 38th Street [map], New York, NY, United States
February 24, 2014 at 5:47 PM | by | Comments (0)

Armed with only the information that a 175-room luxury boutique hotel with spa, rooftop bar and lounge was to go in, we've had our eye on the Fortuna Realty development project at 25 West 38th Street for a while now.

Last thing we heard was that the developers were having some problems getting their neighbors, the Havana NY restaurant, to vacate the premises, so, taking a peek at the Starwood website we are happy to see that the project appears to be moving along, and that it will become an Aloft Hotel; the Aloft New York Midtown, to be precise.

Aloft Hotels (who have properties in Harlem and Brooklyn are currently developing two more around New York City: the Aloft Manhattan Downtown-Financial District is due to open in May 2014, while the Aloft Long Island City is looking at a September 2015 opening.

As for those pesky neighbors: when we walked past the other day, Havana NY was doing brisk business and seemed in no hurry to move out of the way.

[Photo: Karen Gardiner for HotelChatter]

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