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We'll Always Have The Memories But For Now, Hotel Missonis Are No More
Wow. What a sad way to end a good week--Carlson Rezidor Hotel Group, on the heels of making announcements about their two new brands--have suddenly put the brakes on the Hotel Missoni brand. Here's the official statement:
The Rezidor Hotel Group and the Italian fashion house Missoni have mutually agreed to terminate the worldwide Master Licence Agreement for the development and operation of the brand Hotel Missoni, effective 31st December 2013. The existing properties Hotel Missoni Edinburgh and Hotel Missoni Kuwait will cease to operate under the marks of Hotel Missoni latest by 30th June 2014.
Well, guess we can scratch Missoni off the list of fashion-branded hotels that might open in Macau. Carlson Rezidor CEO Wolfgang M. Neumann said the decision was due to their new focus on the Radisson Blu and Park Inn brands and probably, their new brand for millennials, Radisson Red, and their new collection of hotels, The Quorvus Collection, aimed at parents of millennials.
Meanwhile Missoni CEO Alberto Piantoni said that the fashion house has "new strategic visions in the field of interior design and hospitality." So does this mean that Hotel Missoni might be resurrected somewhere else, possibly in an actual fashion capital like Milan, Paris or New York? We will keep our fingers crossed.
[Hat tip to tipster SH.]