Carlson Rezidor Hotel Group Announces Two New Hotel Brands
February 18, 2014 at 7:16 PM
Lately, we've been very impressed with the stateside appearance of Carlson Rezidor's Radisson Blu brand which has brought cool design (and free WiFi) to the Radisson name. And now there are two more Carlson Rezidor brands to get excited about--Radisson Red and the Quorvus Collection.
Described as "lifestyle select" brand, Radisson Red will have a "forward-thinking focus on design and detail, the customer experience, personal interaction, personal choice and recognition of the increasingly important role that technology plays in facilitating the best of everyday life." And boy does technology really play a big role at Radisson Red.
The hotel brand will launch with its own mobile app that will allow guests not only to check-in through their phone but order a drink at the bar, food from the deli and manage the environment of their room. Even though the M word (Millennial) was not mentioned in their brand description, this is totes the crowd they are going after.
Radisson Red is expected to launch simultaneously in 2015 in urban centers in the Americas, Europe, the Middle East, Africa and Asia Pacific. Whoa. That is a serious roll-out. But it's a smart move because the Millennials are coming! Perhaps, Taylor Swift could be the brand ambassador?
The Quorvus Collection, on the other hand, will be a selection of five-star hotels that will include historic landmark properties, contemporary residences, classic boutiques and urban retreats. It sounds very similar to the Marriott's Autograph Collection in that each hotel will keeps its existing style and individuality yet together as a collection, the hotels will embrace six different lifestyle elements--Wellness, Replenishment, Style, Inspiration, Entertainment and Connectivity. In short, this is where the moms and dads of the millennials staying at Radisson Red will stay instead.
The first members of the collection are expected to be announced this year with hopes to have 20 members by 2020. We'll be following the Red and Quorvus developments closely but as always, let us know what you know when you know it. Or sound off with your thoughts on the new brand in comments.