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'Less is More' Defines Scandic Hotels' New Brand, HTL, Opening This May

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  Site Where: Kungsgatan 53, 111 22 Stockholm, Sweden
February 24, 2014 at 9:25 AM | by | Comments (0)

Stockholm-based Scandic Hotels gave itself a great 50th Anniversary gift last year, announcing the launch of a spinoff brand for a new generation of traveler (ahem, Millennials)-- HTL Hotels.

The first hotel under the new flag, HTL Kungsgatan, is scheduled to open this May with 274 rooms in Stockholm. The concept is simple-- provide an affordable, Nordic-mod (we just made that up), digital and mobile friendly, urban accommodation that leaves out what you don’t want anyway.

Nordic Hotels has long been technology driven, and we congratulate Scandic for receiving “the digital winner” award earlier this month (HSMAI European Award) for their on-line check out system.

The prototype and design for the new HTL brand comes from the space-saving minds of architects Koncept Stockholm. Koncept’s concept takes the “less is more” strategy – less things in the room means more money in your pocket. Yes! The guest rooms are smallish, kind of like the bedroom you grew up in (about 134 square feet). The room design and arrangement of appointments, however, is fun and really efficient so it totally works.

Say goodbye to the bulky furniture and pricey amenities like the minibar and the cushy bath robes. Say hello to necessities like the hair dryer, toiletries, and a safe big enough for your entourage of portable electronics. Storage is built into the space under the bed while you, the guest, can customize the in-room entertainment. The LED TV screen connects to your own smart device, so you can create your own music or movie playlist.

The vibe of the hotel is warm and welcoming, as are the Swedes. It will be a great spot for casual meetings or simply just for hanging outs the lobby (and the rest of the hotel) has free WiFi and plenty of outlets to keep all your devices charged up. Then step out onto one of Stockholm's busiest shopping streets where you can spend all the money you saved on your room.

Reservations are being taken as of May 2 with room rates starting at 599 SEK or about $94USD.

(photo: HTL Hotels)

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