We’re hoping SLS will offer up their signature dining and party experiences with an Avicci twist. Like, an Avicii sushi roll at Katsuya, a smokey Molly water cocktail by Jose Andres, “Wake Me Up” themed toiletries and partying at Hyde Beach with Avicii himself. Pretty much anything that you can put Avicii’s name on we’d want it.
Sound crazy? Well, not for the Marlin Hotel, who was the first hotel to offer an artist-themed pop up hotel around this same time last year.
At the Marlin, as soon as guests walked in the lobby, they were greeted by Avicci’s hit “Le7els” on loop (because it wasn’t already played out to begin with) and an Avicii swag bag with a new Avicii t-shirt every day of their stay, flip flops, a silk boxer robe and more. Anything and everything from napkins, to towels, to cocktails, to the hotel itself was plastered with Avicii’s logo.
And if that wasn’t enough, there was an Avicii ice cream truck and shuttle service offering free treats and rides to Miami Music Week attendees. Check it out:
Oddly enough, though the Avicci brand couldn’t be missed inside the Marlin, Avicci was nowhere to be seen inside the hotel. This could be a major opportunity for SLS to deliver not only the name, but also the DJ to guests willing to shell out the extra cash for an exclusive, intimate party.
The bar is set high for SLS’s spin on the Avicii Hotel, but with a solid nightlife portfolio by parent company sbe Entertainment Group, we get a good feeling, yeah.
Guests can book rooms now with starting rates at $450 for single occupancy and $865 for double occupancy.