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Oh Really? Men Care More About Their Hotel Room Colors

February 11, 2014 at 4:11 PM | by | ()

A room that both sexes will enjoy?

Now this is interesting. When a man and woman walk into a hotel room together, it's the man who will more likely care about the colors used on the bed, on the drapes and on the walls.

That's according to this new study from a student at the University of Southern Florida.

Using a model room at the Ritz-Carlton Sarasota, Vanja Bogicevic learned that men liked dark brown, blue and gray colors in the hotel room while women went for pink, purple and orange. Yellow and turquoise were neutral colors. But she also found that the men were pickier when it came to color, with results showing that women didn't have as strong a preference between a masculine color palette and a more feminine one. (That's probably because we care more about the mirrors, lighting and hair conditioner. High five, ladies!)

The obvious conclusion here is that hoteliers can tailor their room design more specifically for the types of guests that will be frequenting their hotel, even offering them a chance to pick their room colors when making the reservation. Yet while we like imagining that men would throw a fit if they walked into a room with pink accents, we still think the best way to win over a guest is with the right amenities--free WiFi, good mini-bar snacks, comfy bedding--and reasonable room rates.

Then again, have you seen the renderings for this new hotel? We're not so sure anyone over the age of 4 and not obsessed with princesses could learn to love it.

[Photo: Ritz-Carlton Sarasota/Facebook]

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