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Who Will Run The New Hotel Coming to San Fran's SOMA Nabe?

January 20, 2014 at 3:55 PM | by | Comments (2)

It's been a while but finally, a new hotel is coming to San Francisco's South of Market (SOMA) neighborhood on Channel Street between 3rd and 4th streets and one block away from AT&T Park where the Giants play ball. This will actually be a 15-story, four-star, full-service, "premium-branded" lifestyle hotel with 250 hotel rooms and built to LEED Gold standards.

The only question is--who's going to run it?

The property was acquired by SOMA Hotel LLC, a privately held hotel development company, which is an affiliate of the Stanford Hotels Group, a company with several big hotel brand names in their portfolio.

While we doubt the company will stray far from Hyatt Place, Marriott or Hilton, we kinda hope a cooler brand will go in here like a Virgin Hotel, or an SLS Hotel or even a Public Hotel.

With the project aiming to begin construction later this year (with an opening in 2016), hopefully we won't have to wonder much longer.

Got any insider info on which hotel brand will run this new building? Tip us off!

[Photo: Google]

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New SOMA hotel

I'm actually hoping that it will be the new Lifestyle brand that HILTON will reveal this year.

Ooooo

That would be exciting! Kinda forgot about that one.

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