Pretty interesting, don't you think? This is a completely different direction from what we've seen in the past, when good customer service centered around more interaction with the guest, not less. To say the least, we're a bit skeptical about whether this is truly something hotels should be spending their time and money on. Ford Blakely, the CEO of the company who created the text-based platform, told Travel Weekly that "written requests have less of a chance of being misunderstood."
This contributor couldn't disagree with that any more. E-mail and text messages have always had that "lost in translation" aspect to them, as many people formerly in relationships can probably confirm. And any claim that texts are faster than a phone call, especially in the case of restaurant reservations, are shaky at best.
What are your thoughts on this? Given all the other things hotels could be spending their money on, is text message technology something you see adding to the value of your stay? Or maybe hotels are just looking at this as a way to cut staff down the road? Hit us with your thoughts in the comments below.