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Does NYC Really Need Two EDITION Hotels?

January 16, 2014 at 1:16 PM | by | Comment (1)

In November, we were hot to the news that Edition Hotels was not only opening a hotel on Madison Avenue in the Clock Tower but that they were planning another Edition for Times Square. And now, here are all the details fit to print about the new hotel, opening in 2017:

Located at 701 Seventh Avenue, this will be the first hotel of this scale to be built in Times Square in over two decades. The world-class hotel design will feature floor to ceiling windows with unobstructed views of Manhattan in seventy percent of the property's 452 guest rooms.

The Times Square EDITION will be one component of a mixed use development which will feature 100,000 square feet of flagship retail, dining, entertainment and event space, as well an 18,000 square foot HD LED sign – one of the largest in the world. In keeping with the identity of EDITION, Mr. Schrager will lead all creative design and positioning for the hotel, as well as the entertainment programming offered within the property.

Ok, this Edition sounds simply awesome. And Marriott Hotels and Ian Schrager are now fulfilling the wishes we've always had for the Edition brand, especially during the dark days when it lost control of the Edition in Waikiki, which was to open in big cities near us. (Selfish wishes we admit.)

Yet a part of us is now wondering if two Edition hotels in NYC is really necessary? It kinda feels like when W went big on NYC with 5 hotels on the island of Manhattan before they eventually ditched two. Does having two in the same city, not very far apart either, kill the exclusivity of Edition?

Of course, there can be ways around this. The Edition Times Square could be a totally different experience, with different decor and amenities from the Edition on Madison Avenue. In other words, the two hotels should not be alike. Good thing Schrager and Marriott have a few more years to figure this one out.

What do you think--are we crazy for thinking another Edition Hotel in NYC is unnecessary? Or do you think there are enough Editions to go around? Sound off in comments below!

[Photos: Edition Hotels and HotelChatter]

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Edition

It would be nice to see an Edition hotel in San Francisco. The Stanford court would actually be a nice conversion.

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