We also learned a bit more about the concept of Paramount Hotels. In their own words:
The Paramount mountain surrounded by 22 stars: a name and icon that are synonymous with entertainment and, above all, creativity. Now, Paramount Hotels & Resorts has been originated to translate the same bold imagination and inspiring talent into a refreshing guest experience. The properties produced by Paramount will be developed using a creative process that’s been honed over more than 100 years. Each will be conceived as a major release and will be crafted by a team of uniquely creative people, working together with a uniquely creative process. Warm service, design and energising concepts will combine magically to mark a new chapter and to set a rare standard in luxury hospitality.
Alas, Paramount won't be premiering near Hollywood anytime soon. The first Paramount resort will actually open in Boao on Hainan Island in China. There's no opening date yet but Paramount is also hoping to open in Dubai within the Damac Towers in 2016. This hotel will also have Paramount Residences attached. Another Paramount Hotel is set to open again in Dubai in the Jumeirah Waterfront with 525 rooms and a fourth is planned for Riyadh in Saudi Arabia.
Despite the ambitious expansion plans, Paramount promises, "Nothing will be left to chance." But coming from a movie studio who can spend a ton of money hyping up a bomb of a movie, we'll reserve our judgements until a Paramount Hotel actually opens.
[Photos: Paramount Hotels]
* This design firm also did some branding for the Dorchester Collection