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6 New London Hotels To Watch Out For This Year

January 14, 2014 at 12:06 AM | by | ()

London has had a few big years in hotels, including our best opening for 2013, but the next twelve months should give us plenty to pore over too. Just like the five worldwide openings we lifted out of our Master List of Worldwide Hotel Openings, here are 6 London hotels you should keep an eye out for this year.

Firmdale's Ham Yard Hotel : we’ve been taking pictures for a long time of the construction site, but this year should really be the year when Firmdale adds a new flagship to its quirky collection of individually Kit Kemp-styled hotels. Located just off of Piccadilly Circus with 90 rooms and suites and a whole range of amenities (bowling alley anyone?), the hotel will complete a piece of the puzzle in this revamped area between Regent Street and Soho. Recruitment has started, and based on the website, we think it will actually be called the Ham Yard Hotel when it opens in May.

Andre Balazs Firestation: latest whispers we’ve heard is that Andre Balazs will introduce his Marylebone fire station in March, potentially even with food & beverage outlets before any of the 26 suites. Another whisper is that it won’t be a Mercer at all, but rather an individually-branded hotel. Needless to say, we are on the edge of our seat with this one.

The Beaumont Mayfair: restaurateur duo Corbin & King will branch out into the hotel world with The Beaumont Mayfair, re-purposed from a listed 1926 Art Deco parking garage (who knew there was such a thing?). There will be 73 rooms and suites, as well as an “inhabitable sculpture”.

The Mondrian: Morgans Hotel Group is hoping to make a similar splash as back in the day with St. Martin’s Lane and Sanderson by introducing both the Mondrian and Hudson brands to London. The Mondrian, as we have documented over time, is taking a hold of Thames-facing Sea Containers House and should be arriving this year with 359 rooms, rooftop lounge and terrace, spa, and screening room.

Clermont London: not just a new hotel, but a whole new hotel brand, Clermont Hotels is aiming to make luxury stalwarts run for the hills by “changing the status quo”. That starts with transforming the current Royal Horseguards on Embankment into Clermont London in 2014. We recently had a drink at the hotel’s Equus Bar but so far see little sign of change in the hotel.

Shangri-La at the Shard: Ending with the proverbial elephant in the room, Shangri-La at the Shard will / should / whatever open during the first half of the year. Here’s hoping, especially after the hotel nabbed our award for worst hotel hype last year. Meanwhile, you can read up on room types – and views – here.

[Photos: JasonD for HotelChatter, Shangri-La Hotels, Rendering: Corbin & King]

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