If you've got 10,000 or more followers, you can score a free night stay at the unique hotel. While there are no stipulations on the number of photos required for the free night stay, photogs would be silly not to snap, hashtag and share all the coolness this property has to offer.
But we've had the chance to walk the streets of this Sydney neighborhood and take it from us, your camera roll won't only be filled with just hotel shots, since there are so many cool turn-of-the-century buildings that might look good in any one of those vintage filters.
If you're one of those lucky Instagrammers with lots of fans, head on over to their profile page for more info. And if you have a little less followers, still head over and check out the cool hotel pics!
[Photo: 8 Hotels Facebook]