Ace Hotels Now Have a New 'Nimble' Website
With Ace Hotels on an expansion roll (London is open, Downtown LA and Panama are coming soon), it makes sense that they've upgraded their websites, as well as their reservations system.
Created with rehabstudio, the Ace digital overhaul visually bumped up the individual sites yet retained that distinctive
hipster Ace style. Previously, the home page for each Ace Hotel was a smallish sort of box with various links and a small booking calendar.
Now, the sites have been zoomed in, so to speak, with larger text, larger photos and a larger calendar. Also, the sites feature a continuous scroll so you can just keep scrolling down for more info whether it be about the rooms, the public spaces or the amenities. That's pretty optimal for viewing on mobile devices and tablets as well.
The old Ace site.
But this new site design won't be stationary. Ace promises "the site will continue to be updated and advanced over time, as the creative team behind Ace utilizes the newfound nimbleness of this platform to manifest ideas, content and projects."
Cool beans, man.
[Photo and Screengrab: Ace Hotels]