Accor cites research that free WiFi being a significant factor for guests in choosing where to stay as a driver for their decision, and acknowledges that it should be quick, high quality, and work across multiple devices throughout the hotel. We couldn't agree more, but then you know that already. Free WiFi will be up to 512k for browsing the internet and checking emails; premium WiFi for data streaming – in many cases fibre optic – can be purchased at £3 ($5) per 24 hours.
With nearly half a million hotel rooms around the world, if Accor will truly go free WiFi across the board, it would be a major win for us guests – we can’t help to think that other groups would follow suit.
The man who hopefully will make that dream come true is Accor's just appointed new chairman and CEO Sébastien Bazin. Coming from investment firm Colony Capital, where he worked – among others – on the buyout of Fairmont and Raffles, he will replace current CEO Yann Caillère. So please monsieur Bazin, any chance we could add free WiFi to your list of priorities?
[Photo: JasonD for HotelChatter]