/ / / / / / / / /

Yet Another Step For Accor With Free WiFi In The UK

August 28, 2013 at 9:30 AM | by | ()

After a batch of 500 hotels last year, and upgrades in Latin America, Accor Hotels is taking another step towards its hinted-at group-wide free WiFi with the news that all properties in the United Kingdom will offer this gratis going forward.

That’s 194 hotels in one fell swoop, across ibis budget, ibis, ibis Styles, Novotel, Mercure, Pullman and MGallery brands. Pullman only recently entered the UK market amidst plans to double the number of upscale hotels carrying the name to 150 by the end of this decade. The three Sofitel hotels (London St. James, Heathrow and Gatwick Airport) already offer free WiFi today.

Accor cites research that free WiFi being a significant factor for guests in choosing where to stay as a driver for their decision, and acknowledges that it should be quick, high quality, and work across multiple devices throughout the hotel. We couldn't agree more, but then you know that already. Free WiFi will be up to 512k for browsing the internet and checking emails; premium WiFi for data streaming – in many cases fibre optic – can be purchased at £3 ($5) per 24 hours.

With nearly half a million hotel rooms around the world, if Accor will truly go free WiFi across the board, it would be a major win for us guests – we can’t help to think that other groups would follow suit.

The man who hopefully will make that dream come true is Accor's just appointed new chairman and CEO Sébastien Bazin. Coming from investment firm Colony Capital, where he worked – among others – on the buyout of Fairmont and Raffles, he will replace current CEO Yann Caillère. So please monsieur Bazin, any chance we could add free WiFi to your list of priorities?

[Photo: JasonD for HotelChatter]

Archived Comments: