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Holiday Inn's New Ad Targets Families, Millennials and Biz Travelers (Pretty Much Everyone)
Holiday Inn has kicked off a new multi-million dollar advertising campaign today called "Change Your View" and judging from the new 60-second commercial, the hotel chain is trying to reach a whole bunch of different groups--families, millennials, and business travelers.
Indeed, Holiday Inn says they wanted to "reintroduce an iconic brand to a new generation of guests who are not as familiar with the Holiday Inn brand offering today." So what exactly is Holiday Inn offering today? According to the new commercial--pretty much everything from swimming pools to fitness centers, workspaces (powered by free WiFi), lobby bars and restaurants, and fire pits for late-night socializing. The spot even suggests that the rooms might even be conducive for sexytime. (Watch the look the lady gives her hunky lover from the bed at the :44 mark.)
The campaign will be airing across the U.S. in 15 major markets so you'll be seeing a lot more of the "Change Your View" ads. We just wish the ad could have changed the view from our last Holiday Inn Express stay in NYC.