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London's Hoxton Hotel is Heading to Amsterdam

Go To The Hotel's Web 
  Site Where: Herengracht 255, Amsterdam, Netherlands
August 19, 2013 at 9:15 AM | by | Comment (1)

Last year, the seemingly dull news that the Hoxton Hotel London changed hands to a new investment firm had us sit up and take notice based on the possible expansion of our £1 flash-sale favorite brand to places like New York – which arguably is in dire need of more affordable hotels.

Fast forward to this summer, and the only thing we’ve seen so far is the tiny notice on its website of the Hoxton Holborn, opening next year in a former office building about fifteen minutes due west of the hotel today. Things could be looking up, though perhaps not yet for New York, with The Times and DNA Hotels reporting that Hoxton-owner Ennismore Capital has agreed to buy the Rembrandt Classic Hotel in Amsterdam for €25 million ($33 million).

Ennismore will spend another €5 million ($7 million) converting the 3-star hotel into the Hoxton Amsterdam. We don’t think anyone is going to regret the departure of whatever is happening in the awfully-bland looking rooms at the Rembrandt (also, would it really have been too much to ask to align the mattress and the bed in the above picture?). The five townhouses currently contain 111 rooms; while it’s a little early to say how many will remain, we’d expect there to be limited possibility for structural alterations given its location on the historic, and protected, Herengracht canal.

That also brings us immediately to one of the strong points of the Hoxton, if that is indeed what is happening here: the location can’t be beat. You are within walking distance of all of central Amsterdam, and if you’ve been to the Dutch capital you know this is a city made for strolling around, or better yet, exploring on a bicycle like a local.

Amsterdam will be seeing a number of new hotels in the next few years, from an extremely fancy Waldorf Astoria to a rumored Four Seasons, a Hyatt Regency and a Hyatt Place, as well as a brand new Hilton at Schiphol Airport. We’ll keep you posted on all of those as well.

[Photo: Rembrandt Classic Hotel]

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Great Point

You mentioned valuable reason in choosing Hoxton. Thanks for sharing.

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