Aside From Ditching the Trance Music, How Else Can Hotels Improve Their Websites?
Something that's become pretty clear over the past few years: People like to book hotel stays through third-party sites.
There's a bazillion out there, from classics like Hotels.com and Expedia to the new and savvy PointsHound and Rocketmiles that really help you rack up the rewards. As a result of this ever-growing trend, we wonder where that leaves individual hotel websites. Does anyone really use them?
From the hotel's perspective, having a website is essential for, if nothing else, searchability and stature. In this age, if something doesn't have a website, it doesn't exist. But, for the consumer, what's the take away? A few photos? Mumbo-jumbo PR banter about how we should prepare to be "whisked" away into a "world of mystical luxury?"
Seriously, we've grown curious, and it's something hotels need to hear as well. What are you looking for in a hotel website? We know we definitely want a hotel to have one, but what do we want it to accomplish? We could see how hotel sites might have once been a good source for research, but now it seems like everyone just heads over to Google Images or TripAdvisor (despite the fact that the validity of its information is questionable).
Still, photos, promotions, and amenity items are what we find most useful. The simpler the site, the better, and we can certainly do without musical accompaniment (and having to search far and wide for the mute button).
What say you? Drop us your thoughts on Facebook, Twitter, or in the comments below.
[Screen Grab: HotelChatter]