Ace Hotels Is Working Its Magic On Crowne Plaza Shoreditch In London
Having learned that Ace Hotels would be opening not just a London hotel, but doing so already this September, we had to wander over to the city’s eastern Shoreditch neigborhood for a first look at how an – in their words – ‘aesthetically-challenged’ Crowne Plaza would become a worthy venue for the group’s first international venture.
A true judgement will have to wait of course until we see the finished product, but like it’s Facebook page indicated a few weeks ago, the hotel has virtually disappeared behind extensive scaffolding as part of its makeover. Guests were coming in and out of the hotel’s heavily boarded-up entrance, so the Crowne Plaza is still in operation. Inside, there are currently 264 guestrooms, which is a lot of square footage to re-do for an unveiling two months from now. Downstairs will be a Square Mile Coffee Roasters and That Flower Shop, and a restaurant is in the works.
Located right on busy, busy, busy Shoreditch High Street, you’ll find a station of London’s overground a few minutes’ south, and within a fifteen minute stroll you’re at transport hub Liverpool Street station. A bus stop sits literally outside the front door, so the typical red double-deckers you see in our shot and in the one below will be pretty much a permanent fixture.
The picture above – the Crowne Plaza as it used to be – also gives you a sense of what Ace has got to work with, aesthetics-wise. We really are quite intrigued by the transformation they have in mind here; we just hope Ace isn’t going to pull a Belgraves, which still looks predominantly like the fugly Sheraton it once was…
[Photos: JasonD for HotelChatter, Crowne Plaza Shoreditch]