HotelChatter Flashback: Remember When Joie de Vivre Only Existed in California?
It's time for a walk down memory lane with a HotelChatter Flashback!
Three years ago today, we heard the news that Chip Conley's indie boutique hotel chain, Joie de Vivre Hotels, would be expanding outside of California for the very first time, thanks to a new partnership with investor, John Pritzker, heir to the Hyatt Hotels chain and his Geolo Capital private equity firm. This was a big deal back then as JDV was strictly a California-based hotel company.
Fast forward to today and Joie de Vivre is now a part of the bigger Commune Hotels which is also made up of the too-cool lifestyle hotel brand, Thompson Hotels, and the just-announced new hotel brand, Tommie Hotels.
JDV has still made good on its 2010 promise to expand opening hotels in Chicago, Scottsdale (above) and even Hawaii, although California still makes up a good deal of its heart and soul. We're not sure if JDV will ever break out into Seattle, Miami or New York as it will probably leave that up to Commune but you never know...