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Karl Lagerfeld And The Lion's Seal For Sofitel So Singapore

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  Site Where: 35 Robinson Road, Singapore, Singapore, 068876
July 1, 2013 at 9:07 AM | by | Comments (0)

We've been wondering what Karl Lagerfeld has up his sleeve over at the Sofitel So in Singapore, which we looked at mid-construction a few months back. Due to open in November as the third So property by the French group (there’s Bangkok – which we loved – and Mauritius so far), details are coming out painfully slow, but one thing we now know is his design for the hotel’s emblem: “The Lion’s Seal”.

Linking back to the origin of the Asian city-state, it references the 14th century folklore of Sumatran Prince Sang Nila Utama spotting what he believed to be a lion on the island, and naming it Singa Pura, or the Lion City, as a result. While it’s most likely the creature was a tiger, as lions never lived in this area, the Lion City name stuck. Singapore’s mascot, the Merlion, a mythical creature with the head of a lion and the body of a fish, can be found about ten minutes’ walk from the hotel.

Since we wouldn’t dare paraphrase the Kaiser, we’ll give you his comments word for word:

“Singapore is an Asian powerhouse - the city of the future. Stories of its history and evolution have inspired me, especially the discovery of the island and the mystical lion it was named after. The lion has historically symbolised courageousness, elegance and leadership - attributes aligned to the visionary Sofitel So label. The Emblem is a result of that combined inspiration - one that will be special to its guests, and special in the country."

The emblem will appear “at prominent locations around the hotel”, and featured in a range of exclusive objects available for guests staying at the Sofitel So. Exactly what those “objects” are, we will still have to be more patient for. Stay tuned.

[Emblem & Rendering: Sofitel Hotels, Photos: JasonD for HotelChatter]

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