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Four Points By Sheraton Aims to Be 'The Best for Business' As It Expands Worldwide

June 11, 2013 at 2:20 PM | by | ()

Four Points by Sheraton has long won the hearts of travelers with their free WiFi and free bottled water, their affordable rates and their BestBrews beer program. Even its mother brand, Sheraton Hotels, seems to be taking cues from Four Points--offering free WiFi in the lobbies at most of its hotels and rolling out a brand-new wine-tasting hour called the Sheraton Social Hour.

Now, Four Points is about to hit a major growth spurt. The brand will celebrate its 175th hotel opening later this year and expects to hit 200 hotels by 2015 worldwide with a heavy push happening in Asia, India and the Middle East. And with this growth spurt, Four Points is highlighting some of its "best for business" amenities which ironically include doing away with the business centers.

Instead, Four Points is putting more emphasis on the guestrooms, creating a space where folks can get their work done yet also kick back and relax after a long business day.

"Our motto is 'Comfort isn't complicated,'" said Brian McGuinness, senior vice president of Starwood Hotel's specialty select brands. "There's no nickel and diming. The rate is the rate. There's free bottled water, free WiFi and comfortable, classic furniture."

And that WiFi will be seriously fast as McGuinness said that Four Points is implementing high-speed internet and bandwidth standards for its properties. "It's a utility," he said of WiFi. "And not just high-speed but a good quality." (Ed. note: Hallelujah! Can we get an AMEN? )

As for doing away with the business centers, McGuinness said the next generation of travelers--the much-buzzed about millennial generation--doesn't need a business center anymore. They travel with their own gadgets, whether it be laptops or tablets--and what they need more is reliable WiFi, he said. Hence the push for minimum internet speeds at the hotels. McGuinness also hinted that in-room entertainment was the next big thing for hotels to adapt to as more and more people come to hotels streaming movies, TV shows and music.

Aside from upping their gadget and WiFi offerings, Four Points also has some savvy rooms to show off. The brand underwent a major rejuvenation in 2009 that saw over $1 billion in upgrades at Four Points hotels to include brand-new bathrooms and the Four Points by Sheraton Four Comfort Bed. And all rooms now feature flat-screen TVs and movies and video games on demand.

But can a Four Points in Ohio look exactly like a Four Points in China? McGuinness said the "comfort isn't complicated" motto will still apply, although there may be "regional nuances" such as larger meeting halls in India to accommodate weddings and larger breakfast buffets in China.

In the meantime, Four Points will keep on expanding. Recently, they opened the Four Points by Sheraton in Lima, Peru. Next up is Kelowna Airport in British Columbia and a handful of Asian hotels in July. We hope our business travels take us to these exotic places soon.

Do you use Four Points by Sheraton for business travel? Let us know what you think of the brand in comments below!

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