As for doing away with the business centers, McGuinness said the next generation of travelers--the much-buzzed about millennial generation--doesn't need a business center anymore. They travel with their own gadgets, whether it be laptops or tablets--and what they need more is reliable WiFi, he said. Hence the push for minimum internet speeds at the hotels. McGuinness also hinted that in-room entertainment was the next big thing for hotels to adapt to as more and more people come to hotels streaming movies, TV shows and music.
Aside from upping their gadget and WiFi offerings, Four Points also has some savvy rooms to show off. The brand underwent a major rejuvenation in 2009 that saw over $1 billion in upgrades at Four Points hotels to include brand-new bathrooms and the Four Points by Sheraton Four Comfort Bed. And all rooms now feature flat-screen TVs and movies and video games on demand.
But can a Four Points in Ohio look exactly like a Four Points in China? McGuinness said the "comfort isn't complicated" motto will still apply, although there may be "regional nuances" such as larger meeting halls in India to accommodate weddings and larger breakfast buffets in China.
In the meantime, Four Points will keep on expanding. Recently, they opened the Four Points by Sheraton in Lima, Peru. Next up is Kelowna Airport in British Columbia and a handful of Asian hotels in July. We hope our business travels take us to these exotic places soon.
Do you use Four Points by Sheraton for business travel? Let us know what you think of the brand in comments below!