The Novotel Times Square is Getting a Futuristic Upgrade
Summer has barely just begun, but we find ourselves looking forward to fall already. That's because the Novotel Times Square, the only Novotel in the U.S., is expected to unveil a new futuristic look by October.
The renovation is currently underway for the lobby spaces and the public areas on the 7th floor with all the work being implemented by Stonehill
+ Taylor, the interior design and architecture firm behind the new NYLO NYC. (The John Hardy Group is also the project manager onboard.) And it is going to be out of this world, almost literally.
From the moment you walk into the hotel, you will be taken through a "passage of time", a reference to Times Square's place in pop culture history, especially all those New Year's Eve celebrations. Stonehill + Taylor also added a sensory component to the lobby with ambient sounds, video art, purposeful materials and lighting. More specifically, there will be hexagonal LED ceiling panels that will light up different colors in response to changing music and sounds throughout the day.
Up on the 7th floor, the hotel's expansive wrap-around terrace will be updated with 5,700-sq.ft of space, along with bar service. The restaurant and the bar will also go back to the future, with pretty much every seat offering a great view out onto Times Square.
Novotel has already done a renovation of all 480 guest rooms to the Novotel "Next Room" design. which features an open floor plan, raised beds, upholstered headboards, flat-screen TVs, a versatile work table and a glass partition that separates the bathroom from the bedroom. Don't worry, the glass turns opaque at the flip of a switch.
Right now the Novotel's restaurant, bar and room service are out of commission. They should reopen again on June 18th. The rest of the renovations will be completed in September if all goes well. Rates at the hotel are fortunately not too out of this world, hovering around $280 a night. >
All renderings courtesy of Stonehill + Taylor