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Hard Rock Rocks Out With New Digital Moving Image Art

May 28, 2013 at 6:11 PM | by | ()

The next time you find yourself at a Hard Rock Hotel or Casino or Cafe, take a moment to look around and enjoy the TVs and digital signs. Seriously.

That's because Hard Rock has partnered with moving image exhibitor Microcinema International to create mesmerizing digital moving image art that is synchronized with the popular hits playing in the hotels (or cafes) from classic rock jams to today's latest Bieberpop hit or the latest in EDM. It's kind of similar to the Bellagio Fountains in Las Vegas that are synchronzied with classical music, except instead of shooting water canons, you see trippy digital art keeping the beat on the TVs and other digital signs.

“As a forerunner in the curation and distribution of moving image arts, Microcinema is the perfect partner for Hard Rock International,” said John Kirkpatrick, head of music and artist relations at Hard Rock International. “Microcinema’s ability to understand our customer base and aesthetic approach produced impressive results and we look forward to continually evolving the relationship between music and visual arts together.”

Here are a few snapshots taken from a Hard Rock Cafe. Just imagine your favorite Rihanna track as you flip through the gallery, or better yet, the new Daft Punk album. #sogood.

All photos courtesy of Hard Rock Hotels

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