Hilton's New(ish) Campaign Aims To Gain More Gay Customers
In the important quest for the mighty "pink-dollar", the folks over at Hilton have introduced a creative way of attracting more gay and lesbian travelers to check-in to their hotels. Last week, the company re-launched a campaign to turn a few heads when it comes to same-sex relationships.
Hilton originally started the program in 2012, but have added more hotels and revamped the offering; the package will include perks like complimentary internet, two welcome drinks, late checkout and a full-year digital subscription to OUT magazine. Of course nothing says 'gay' like free WiFi and booze, right? Pfft. But hey, we'll take it. An effort is being made.
With a slogan like "Stay Hilton...Go Out", the brand plans to pull in the reservations by sponsoring some major gay-themed events around the world. From Chicago's North Halsted Marketdays to San Fran Pride, the chain is slapping their name on various gay events. Along with the sponsorship, they've created a gay newsletter highlighting major gay global events like Amsterdam Pride and Sydney Mardi Gras.
If you're a fan of the HiltonHonors program and planning a vacation, check out what they have to offer here. Hilton's reaching out to a market they've not targeted in the past is admirable and we would never disparage free WiFi and drinks, but we're admittedly a bit confused by the slogan. Might need to go back to the drawing board on that one.