· MORGANS HOTEL GROUP
Morgans Global Card: This posh boutique chain doesn't have an open loyalty program but it does give its VIP guests and other special "influencers" a Morgans Hotel Group Global Card which gets them discounted rates at Morgans Hotels, discounts at the hotels' restaurants, bars and spas, a dedicated concierge, room upgrades and access to special Morgans events. We're still not sure what it takes to get the card but if you find yourself staying at Morgans hotels frequently, you should ask to at least be "considered".
· SLS HOTELS
SBE Preferred: This program includes not just the SLS Hotels but also the restaurants and clubs under the SBE umbrella. However, not long after the program was rolled out, it was announced it was no longer taking new members. The program also changed rewards for the existing members. Last we checked, SBE was still "re-evaluating" the program. With several new SLS hotels in the pipeline (New York, Miami Brickell and Las Vegas) we hope they fix it up quick.
· SWIRE HOTELS (China and UK)
Asia Miles: The same company that owns Swires Hotels owns the Cathay Pacific Airlines so by joining Asia Miles you can earn 500 miles per stay. However, redeeming your miles for hotel stays at Swire is not so easy, but several other hotels participate in the program.
· SOHO HOUSE HOTELS
· Soho House Membership: These ultra private club hotels may be open to the paying public, but if you have a membership at a Soho House club, you get preferred rates in their hotels. Membership varies from property to property but can be upwards of thousands of dollars per year, not to mention there's an application process and you could be rejected.
· TRUMP HOTELS
· Trump Card: While Trump Hotels skew more luxury than boutique, they do have a loyalty program we thought was worth mentioning--the Trump Card (of course.) The card offers members a Personalized Preference Program which will keep your room preferences on file "so no request needs repeating"; the best available room rates; early check-in and late check-out (based on availability), 24-hour access to signature Trump Attaché service and a welcome amenity upon arrival. Sadly, there's no free WiFi. Once you meet a certain amount of bookings you can then start to "experience" some of Trump Hotel suites. You also can earn complimentary stays with no blackout dates.
· W HOTELS
· Starwood Preferred Guest: W Hotels are a part of the popular SPG loyalty program. The basis Preferred Guest level gets you two points for every eligible dollar spent at a Starwood Hotel. Once you get to Gold (which requires 10 stays or 25 nights) you can earn three points on the dollar. Plus you get late check-outs, room upgrades and free WiFi. At the Platinum level (25 stays or 50 nights), you get even more free perks including bonus Starpoints. SPG also runs several promotions throughout the year so you can maximize your point earnings.
Stash Rewards: YOTEL New York has partnered up with Stash Rewards for their guests to earn loyalty points to use for future stays. Lots of independent boutique hotels participate in Stash so signing up is must if you're a frequent indie hotel guest.
NO KNOWN LOYALTY PROGRAMS
· ACE HOTELS
· CITIZENM HOTELS (Europe)
· FIRMDALE HOTELS (UK and NYC)
· GANSEVOORT HOTELS
· GRUPO HABITA (Mexico and NYC)
· KING & GROVE HOTELS
· LE GERMAIN BOUTIQUE HOTELS (Canada)
· ROOMMATE HOTELS (Spain and NYC)
· STANDARD HOTELS
· THOMPSON HOTELS
[Photo of Hotel Palomar Los Angeles: HotelChatter]