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A Quick Reference Guide to Boutique Hotel Loyalty Programs

April 25, 2013 at 3:29 PM | by | Comments (4)

Hotel loyalty programs are a complex world to navigate. There are so many to choose from with different levels of membership and so many different qualifying night stays. Not to mention so many of them are paired up with credit cards that offer even more ways to earn points for future stays.

We've looked at the programs of the big hotel brands before (admittedly, it's due for a major update) and we constantly keep you updated with the latest news here but today, we're looking at the smaller boutique hotel chains and what their programs offer.

· ANDAZ HOTELS
Hyatt Gold Passport: Andaz Hotels are part of Hyatt's Gold Passport Rewards program. It's free to join, you earn five points per eligible stay and you can redeem free nights without blackout dates. After five eligible stays or 15 eligible nights, you can reach Platinum status which gets you automatic upgrades, 2pm late check outs and free in-room internet. Diamond membership requires 25 eligible stays or 50 eligible nights and gets you even more perks like 4pm checkouts and welcome point bonuses. Like most hotel loyalty programs, Hyatt has a ton of promotions throughout the year. Be sure to sign up for these to maximize your point earnings.

· HOTEL INDIGO
IHG Priority Club: Hotel Indigo is part of IHG's Priority Club which will be called IHG Rewards Club come July. Hotel Indigos already offer free WiFi, but once you hit the loyalty program's elite level you can get free WiFi at any IHG property throughout the world. The earning points structure varies from brand to brand within the company but Hotel Indigo stays will net you 10 points per every US dollar spent.

· JOIE DE VIVRE
Joy of Life Club: JDV Hotels' Joy of Life loyalty program is free to enter and automatically gives members free WiFi as well as room upgrades if available (although most JDV properties already have free WiFi). You can also earn one point per $1 US dollar at participating JDV hotels and two points per $1 at participating JDV spas. We love the membership level monikers too: Joy Seeker (0-2,499 points), Joy Enthusiast (2,499-9,999 points), and Joy Aficionado (10,000+ points). Getting to the Enthusiast or Aficionado level will get you early check-ins and late check-outs and invites to JDV's JoyFest celebrations. But if you can get to the Aficionado level, then you can earn double points. For what it's worth, the participating hotels do not include sister hotel brand, Thompson Hotels.

· KIMPTON HOTELS
InTouch: Like the Joy of Life Club, Kimpton's InTouch is free to join and automatically grants its guest free WiFi in the rooms, as well a chance to "raid the minibar" up to $10 ($15 in NYC) during every stay and a $30 in-room spa credit. It takes seven stays or 20 nights to earn a free reward night and if you complete 15 stays or 45 nights you can join the InnerCircle level which gets you upgrades, your fave snacks on arrival, a treat from the hotel chef, a complimentary night at new hotels and the CEO's email. That is for real!

· MORGANS HOTEL GROUP
Morgans Global Card: This posh boutique chain doesn't have an open loyalty program but it does give its VIP guests and other special "influencers" a Morgans Hotel Group Global Card which gets them discounted rates at Morgans Hotels, discounts at the hotels' restaurants, bars and spas, a dedicated concierge, room upgrades and access to special Morgans events. We're still not sure what it takes to get the card but if you find yourself staying at Morgans hotels frequently, you should ask to at least be "considered".

· SLS HOTELS
SBE Preferred: This program includes not just the SLS Hotels but also the restaurants and clubs under the SBE umbrella. However, not long after the program was rolled out, it was announced it was no longer taking new members. The program also changed rewards for the existing members. Last we checked, SBE was still "re-evaluating" the program. With several new SLS hotels in the pipeline (New York, Miami Brickell and Las Vegas) we hope they fix it up quick.

· SWIRE HOTELS (China and UK)
Asia Miles: The same company that owns Swires Hotels owns the Cathay Pacific Airlines so by joining Asia Miles you can earn 500 miles per stay. However, redeeming your miles for hotel stays at Swire is not so easy, but several other hotels participate in the program.

· SOHO HOUSE HOTELS
· Soho House Membership: These ultra private club hotels may be open to the paying public, but if you have a membership at a Soho House club, you get preferred rates in their hotels. Membership varies from property to property but can be upwards of thousands of dollars per year, not to mention there's an application process and you could be rejected.

· TRUMP HOTELS
· Trump Card: While Trump Hotels skew more luxury than boutique, they do have a loyalty program we thought was worth mentioning--the Trump Card (of course.) The card offers members a Personalized Preference Program which will keep your room preferences on file "so no request needs repeating"; the best available room rates; early check-in and late check-out (based on availability), 24-hour access to signature Trump Attaché service and a welcome amenity upon arrival. Sadly, there's no free WiFi. Once you meet a certain amount of bookings you can then start to "experience" some of Trump Hotel suites. You also can earn complimentary stays with no blackout dates.

· W HOTELS
· Starwood Preferred Guest: W Hotels are a part of the popular SPG loyalty program. The basis Preferred Guest level gets you two points for every eligible dollar spent at a Starwood Hotel. Once you get to Gold (which requires 10 stays or 25 nights) you can earn three points on the dollar. Plus you get late check-outs, room upgrades and free WiFi. At the Platinum level (25 stays or 50 nights), you get even more free perks including bonus Starpoints. SPG also runs several promotions throughout the year so you can maximize your point earnings.

· YOTEL
Stash Rewards: YOTEL New York has partnered up with Stash Rewards for their guests to earn loyalty points to use for future stays. Lots of independent boutique hotels participate in Stash so signing up is must if you're a frequent indie hotel guest.

NO KNOWN LOYALTY PROGRAMS
· ACE HOTELS
· CITIZENM HOTELS (Europe)
· FIRMDALE HOTELS (UK and NYC)
· GANSEVOORT HOTELS
· GRUPO HABITA (Mexico and NYC)
· KING & GROVE HOTELS
· LE GERMAIN BOUTIQUE HOTELS (Canada)
· ROOMMATE HOTELS (Spain and NYC)
· STANDARD HOTELS
· THOMPSON HOTELS

[Photo of Hotel Palomar Los Angeles: HotelChatter]

Comments (4)

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Any new information?

I read on an article about the SLS Brickell here on HotelChatter and mention of the SLS Founders Program caught my eye? I Googled it and couldn't find anything on it. Do you guys have any info about this program, since the original program sbe rolled out really hasn't received any buzz as of late?

Working on that..

They have a website!

http://slsfounders.com/users/login

But I'll find out how you get access to it. Will keep you posted.


@Juliana

Thanks

Also Omni..

The Select Guest program at Omni Hotels is free! When you join you get free WiFi, free pressing service, and even morning beverage delivery.

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