/ / / / /

A Palihouse Hotel Will Open in Santa Monica This June

Go To The Hotel's Web 
  Site Where: 1001 3rd St [map], Santa Monica , CA, United States, 90403
March 7, 2013 at 8:48 AM | by | ()


Los Angeles' Westside is finally getting the hip, urban hotel it desperately needs and just in time for summer, too.

Avi Brosh, the hard-working hotelier behind the Palihouse West Hollywood and the budget chic Palihotel on Melrose Avenue, has quietly snapped up the old Embassy Hotel Apartments near the Third Street Promenade in Santa Monica. The spot will reopen this June as The Palihouse Santa Monica.

We didn't know the building was up for sale, let alone sold off to Brosh but he and his Paligroup team have already begun renovating the rooms. Billed as a 36-room "beach lodge", the hotel will have four room categories--classic guest suites, studio residences, one-bedroom residences and two-bedroom residences.

The classic rooms will be more of a typical hotel room size, ranging from 300-500sq.ft. while the "residences" will start at 600-sq.ft. and go up to 2,850-sq.ft. All but a few of the rooms will have kitchenettes, there's complimentary wired and wireless internet for all, Samsung 40" flat-screen TVs, AppleTV, and Dean & Deluca minibar treats.

We toured a model room earlier this week and the vibe is very much as Brosh intended--Palihouse at the beach--featuring custom artwork, custom furniture and carefully curated decor (we spied an old IBM clock on the wall in the kitchen of a one-bedroom suite, a Julia Child cookbook on the shelf and crazy cool wallpaper throughout.)

The hotel itself is a thing of beauty, originally built in 1927 with "Moorish-influenced Mediterranean revival architecture" and was later declared a city landmark in 2001. There are al fresco ceilings throughout, old-fashioned carpeted stairs (don't worry, there's a working elevator) and a glorious lobby space with Malibu tile floors, a wood-burning fireplace and blown glass doors that open out to a private patio. It is here in the lobby where Palihouse will house their cafe concept by day and their cocktail lounge by night.

Palihouse also sits in a fairly quiet residential neighborhood, enhancing that relaxed beachy vibe. But if you need action, it's close to both the shops of the Promenade and Montana Avenue (mere blocks away) as well as the beach. There are very few alternatives to the big hotel chains along the beach in Santa Monica (The Oceana and The Huntley are among them) so for that reason alone Palihouse will be a very welcome addition. But we especially think that visitors to Silicon Beach from NYC, SF, Chicago and etc. will seek out Palihouse Santa Monica first.

Opening rates will range from $350 to $1,500 per night. The hotel is currently open as the Embassy but will close for good on April 15th. It will reopen as the Palihouse Santa Monica in June.

[Photos courtesy of Paligroup]

Archived Comments: