The plan is to have Inter Hospitality develop a construction model to lower costs as that's their specialty (hence IKEA). That means many rooms will be prefabricated offsite and assembled like IKEA furniture. This is a new method for Marriott for sure, and it's the model they are going for, not necessarily the furniture.
Each hotel, which is promised to be cheap, but chic, will be comprised of 150-300 rooms with large flat screen televisions, built-in USB ports located within each wall socket, and free WiFi. A good portion will be focused on self-service, starting with the option of checking-in to the hotel using your mobile device. We'll be discussing more on that trend soon.
Moxy hotels will be Marriott franchised, but Inter Hospitality owned (don't worry, you'll still get Marriott Reward points), and the plan is to have at least 150 of the hotels within the next decade throughout Europe. They've set their sights on Germany, Austria, United Kingdom, Ireland, Belgium, Italy, The Netherlands, Denmark, Finland, Norway, and Sweden.
[Video:Marriott International/Photo: Skift]