Radisson Lexington Drops the Radisson, Is Now Known Simply As 'The Lexington'
It's a move we've witnessed before—an out-of-date Manhattan hotel seeks to reinvent itself with a sexier design and a shortened name. Hence, the Roger Williams became The Roger. And now, the former Radisson Lexington will now be known as The Lexington.
The hotel actually dates back to 1929, when it was originally known as The Lexington (so essentially it's come full circle). But the hotel isn't just returning to its roots by name alone: the owners hired Dash Design, who's worked on flashy renovations at the W Union Square and the J House in Greenwich, CT, to breathe new life into the 84-year-old hotel. The theme of the new multimillion dollar re-design? the glamorous, jazz age of New York.
That 1920s theme is definitely trending right now—we've also seen it appear at Manhattan's two newest hotels, The Refinery and The Jade—though we don't mind since part of New York's charm lies in its past.
If you're wondering exactly what "glamorous, jazz age New York" entails, take a look at the photo above, or read this tidbit from the hotel's press release:
"Brilliant gold elevator doors with whimsical songbirds will offer a taste of the Lexington New York City's original construction and serve as the entry point to the upstairs area of the hotel.
Photographs and drawings reflective of the Lexington New York City's storied past will compliment imagery of today's music scene and hang salon style above the bed…a verse from Irving Berlin's Russian Lullaby will dance through the room, embroidered into elements such as the lamp shade, bed cover and drapery."
Designer David Ashen goes on to say that the "vision is to communicate the presence of a grand hotel while conveying the intimacy of a boutique property."
Though, as we've seen before, that can be easier said than done.
Other features of The Lexington will include a new bar, lounge and library attached to the lobby—all decorated with 1920s-inspired furnishings. In the lobby itself, there will be a marble mosaic "L" embedded in the floor, as well as a three dimensional sculpture behind the Front Desk.
As of now, the Lexington sign is officially up, and plenty of changes have already come to the public spaces. However, the final reveal won't be until this summer, so stay tuned!
Rates start at $331.80/night.
[Photo: The Lexington]