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Art & Hotel Will Merge At London’s Art’Otel Hoxton, But When?

Go To The Hotel's Web 
  Site Where: Great Eastern Street, London, United Kingdom, EC2A 3JL
March 8, 2013 at 9:53 AM | by | Comments (0)

Last week, we looked at a number of hotel projects that we fear may have little hope of ever being completed, from Fontainebleau Las Vegas to Pyongyang’s Hotel of Doom. This got us thinking about the long-running plans for Art’Otel Hoxton, over in London’s artsy but increasingly (some will say mostly) gentrified Shoreditch neighborhood.

Way back in the summer of 2010, we reported on protests taking place against the demolition necessary to make way for the hotel on the corner where Great Eastern, Rivington, and Old Street intersect. At the time a 2013 opening seemed ages away, but here we are today, with the hotel still being in planning phase and no projected completion date.

We happened to walk by the site this past week (it’s just up the street from £1-sale favorite, Hoxton Hotel and next to the planned – but very much under wraps – Nobu Shoreditch), and picturing the shiny 18-story building from the renderings on this plot takes a little imagination.

Plans call for the 350-room structure to be wrapped in a rain screen skin, “inspired by the punch cards used in the textile industry that were historically located in the area”. This outer layer will also improve environmental efficiency. Inside, a central atrium cuts through the hotel, with a top-floor restaurant and bar, and a spa.

Not surprisingly, art will be a big focus, with an arts center open to the public, including an art gallery, space for video artists and photographic studios. In addition, each Art’Otel has a link to particular talent (like Andy Warhol at Art'otel Berlin Mitte): which works will appear in Hoxton is something we’ll find out as the project – hopefully – gets closer to becoming reality.

[Renderings: Art'Otel]

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