IHG Gets With the Program: Free WiFi to All Loyalty Club Members
File this under Best News We've Heard All Year. InterContinental Hotels Group has just announced they'll begin offering FREE HOTEL WIFI to all its loyalty program members, regardless of tier status. Previously IHG didn't have any free WiFi exceptions, even for the uppermost members of their program, leaving IHG loyalists to choose from either Hotel Indigo or the Holiday Inn Express brands, which offer WiFi as a standard amenity.
The new perk is part of the massive overhaul IHG is doing to Priority Club Rewards which will soon be known as IHG Rewards Club when changes go into effect this July. And this is for every IHG hotel out there--more than 4,600 hotels in nearly 100 countries and territories.
IHG said the reason they decided to offer free WiFi to members was due to a recent survey they completed which said 43 percent of adults would choose not to stay in a hotel that charged for internet. Um. Yeah. We've been saying that for years. No matter, the change is real and it's happening.*
Starting in July, Elite members of the loyalty program will be the first to get free WiFi. Then beginning in 2014, all members will get free WiFi. The reason for the staggering is not immediately clear but we're gonna hold IHG to this no matter what. No take-backs allowed! Now, who else will copycat, and offer complimentary WiFi for loyalty program members? Starwood? Marriott? Hilton? Hyatt? We're waiting...
*Other changes to the Priority Club Rewards program when it transitions to IHG Rewards Club will include:
· The ability to earn Elite status faster by staying in three or more IHG hotel brands;
· Reward Nights will count toward earning Elite status
· Platinum Elite members’ “extra” nights will roll over towards maintaining status in their next membership year