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Giant 'Snow Wall' Proves Kempinski Dubai Thinks It's In the Alps

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  Site Where: Sheikh Zayed Road, Dubai, United Arab Emirates
March 26, 2013 at 9:02 AM | by | Comments (0)

It's a known fact that Kempinski likes to do things big. Who got chosen as management for North Korea's most-famous-hotel-that's-never-opened, the Ryugyong Hotel? Kempinski. Whose property opened last month with the Dalai Lama's blessing? Kempinski.

Even when their employees are extorting money from guests' credit cards, they still manage to do it in style.

So it kinda makes sense that one of the brand's most iconic hotels, Kempinski Dubai Mall of the Emirates has decided to cement their renegade status by installing an 18 foot high "snow wall" along one side of Aspen, the hotel's cafe. As you can see in the above photo, the surface looks like it could be the lower strata of the iceberg that sank the Titanic, or possibly just some beautifully textured abstract wall art.

Not that the hotel is short on conversation pieces. The Middle East's first and largest indoor ski resort, Ski Dubai, is attached to the hotel; hence the 'snow' theme of the brand new installation. In fact, the snow wall's designers, London-based Solomon&Wu, built the shimmery wall out of glass-reinforced plastic in order to simulate "snow drifts and rock formations." Looks like they pulled it off.

This new artwork might just be a ploy to keep the Kempinski MoE on people's radars as other properties around the city gain the spotlight. Just last month, the hotel's neighbor, Pullman Mall of the Emirates, was officially re-branded as a Sheraton. Meanwhile, the record-breaking JW Marriott Marquis has been dominating most headlines relating to Dubai hotels.

Have you visited the Kempinski Mall of the Emirates recently? Or perhaps you've got a Dubai hotel story to share? Do tell! Drop a comment below, or send us an email!

[Photo: Kempinski Mall of the Emirates]

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