Back On Track: 1 Hotels and Baccarat Hotels Plan 5 New Properties by 2015
Quick history lesson: in 2006, we first learned about 1 Hotels, a newly conceived brand by Barry Sternlicht, head of Starwood Capital (which is different from Starwood Hotels, though Barry was a former exec at Starwood, and founded the W brand). Locations were planned for Seattle, New York, Washington DC, Scottsdale, Atlanta, Cleveland, and Fort Lauderdale. Lots of hype was made. The NY Times wrote about it.
On top of that, Sternlicht then went ahead and announced another brand, Baccarat Hotels, with a first location planned for Atlanta.
Then, bad things happened to the economy, Sternlicht's grand visions unravelled like a sweater caught on barbed wire, and pretty much all of the projects sadly collapsed.
Fast forward to last night, when we received an email from Starwood Capital officially announcing the revival of both brands (1 Hotels and Baccarat Hotels). And not just that: a new timeline has been put in place to open five properties over the next two years.
To be fair, we've already known about two of these—1 Hotel Brooklyn Bridge Park and Baccarat New York—for a while, as both were announced around the same time last spring. But this new announcement takes the whole thing to another level, since we know it's not just about the hotel openings, but the brands themselves might, just might have a future.
More details are sure to emerge about the 140-room Baccarat New York (which will have a "crystal bar" surrounded by an outdoor tuileries terrace), opening in 2014, and 1 Brooklyn Bridge Park, which is set for a 2015 (*sigh*) opening.
As for the other three properties, Starwood Capital announces we can expect a 1 Hotel & Residences South Beach (opening early 2014), a 1 Hotel Central Park (opening spring 2014) and a Baccarat Hotel Rabat, Morocco.
[Photo: 1 Hotels]