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Starwood Announces New 'Crossover Rewards' Partnership With Delta

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February 7, 2013 at 8:48 AM | by | ()

A new partnership was announced this morning between Starwood and Delta Airlines, and it's a doozy. Starting March 1, SPG elite members will be eligible to earn one Starpoint for every dollar spent on a Delta flight—not to mention free checked bags, priority check-in, and priority boarding on eligible Delta flights for Platinum members.

And that's all in addition to the regular miles earned on flights. In other words, you're earning points before you even get to the hotel. Not a bad deal, eh?

Luckily, the partnership works both ways, so if you're a Delta Medallion member (which you actually have to be in order to participate in the program) who's staying at a Starwood hotel, then you automatically earn SkyMiles, as well as being entitled to late check-out and free WiFi (huzzah!).

The idea is to "provide elite members of both loyalty programs reciprocal benefits," and, as SPG Senior VP Chris Holdren states, "This partnership is the first of its kind. To have SPG Gold and Platinum members earning points on Delta flights is something that really hasn't been done before. You know that saying, 'A friend of yours is a friend of mine'? It kind of brings that idea to life."

For more info on Starwood's new "Crossover Rewards" partnership, read on!

Beginning March 1, you can register for Crossover Rewards by linking your Delta SkyMiles and SPG accounts at either the Delta or SPG websites. Once you've reached Delta Medallion or SPG elite status, then you're good to go!

And just as a little incentive, SPG is quick to point out that across Starwood's nine brands, 1,100+ hotels are offered in 100 different countries around the world. Delta, in turn, flies to over 300 destinations, including major hubs like Tokyo, Paris and NYC. And with their powers combined...you'll be crossing off bucket list destinations left and right. And earning double points while you're at it!

[Photo: HotelChatter; TheInformationCompany]

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