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The Hard Rock Palm Springs is Happening, but is It a Good Idea?

Go To The Hotel's Web 
  Site Where: 150 S Indian Canyon Dr [map], Palm Springs, CA, United States, 92262
February 7, 2013 at 3:50 PM | by | ()

If you think you've been hearing a lot about Palm Springs lately, the trend is far from over. It was just announced that the 160-room Hotel Zoso in downtown PS will soon be renovated and re-branded as the Hard Rock Palm Springs.

According to TravelPulse, the Hard Rock Palm Springs is due to offer "a VIP rock star suite; Rock Spa; Body Rock workout facility; the Rock Shop featuring Hard Rock merchandise; myriad dining options, a lobby bar, and outdoor spaces for cocktails and lounging."

Here's the problem. Palm Springs isn't exactly a city we'd think appropriate for a Hard Rock. There's a quirky, eclectic charm to Palm Springs that Hard Rock does not have at all. For lack of a more appropriate word, they skew towards the douchetastic. Palm Springs already has that with The Riviera (and The Ace sometimes), thank you very much.

Of course that's not stopping them when there's money to be made in Palm Springs. The transition from the Zoso to the Hard Rock is due to wrap up this fall.

All of this having been said, the Zoso is in need of a revamp. It's kind of a "meh" place to stay for the nightly rate they charge ($130ish), considering Palm Springs is a relatively inexpensive destination for cool hotels. We suppose we'll just wait and see what the Hard Rock has in store for this second outpost in California, after their San Diego location.

[Photo: Hotel Zoso]

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