In our experience, hotel status updates generally fall into one of five categories:
· Links to flattering articles.
· Enticing photos that make you want to pack up and go (Shangri-La are particularly good at this).
· Promotions, contests, and special offers.
· News and announcements.
· Seemingly irrelevant links, polls, and trivia (ie, a recent InterContinental survey asking, "What is your go-to macaron flavour?")
Now, these seemingly unrelated musings aren't always a drag. For example, when Tune Hotels offers up a "Fun Fact Friday," we kind of enjoy learning that the Malay word sepak can mean both 'slap' and 'kick.' We probably wouldn't have known that otherwise! And sometimes, places like Soho Grand will link to their own blog, which contains useful tips like a "NYC's Best Dive Bars" guide.
But it still doesn't help us understand the basic point of a hotel Facebook page. Is it just another way for fans to connect to the hotel? Are we better informed as travelers and prospective hotel guests? Are folks just bored at work and looking for something to click on?
In our mind, hotel Facebook pages are just a different form of advertisement, and if they get you to click on their links, or "like" something, then they've done their job. And as we said, part of our frustration stems from a larger dissatisfaction with social media culture in general. But when you have 24-word run-on status updates that read "Big windows BIG Views #newyork #nycskyline #ontopoftheworld #hotelamericano #travel #design #designhotels #boutique #instagood #photooftheday #instamood #iphonesia #igers #picoftheday #instadaily #iphoneonly #igdaily #bestoftheday #webstagram #igaddict #instago #instagramers #hotelrooms," you have to wonder if we all might just be better off editing certain hotel pages out of our Facebook news feeds altogether.
Thoughts? Comments? Take a moment and sound off in the comments below!