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Karl Lagerfeld Will Design The New So Singapore

Go To The Hotel's Web 
  Site Where: 35 Robinson Road, Singapore, Singapore, 068876
February 4, 2013 at 1:01 PM | by | ()

We've seen rooms designed by Bottega Veneta and DVF, even namesake hotels from Ferragamo and Versace, but now Karl Lagerfeld has once again been asked to transform a hotel, this time it'll be the new So Singapore.

The artist, designer, photographer, director and illustrator has turned his creative sights on the 19th century building that Sofitel plans to transform into their boutique brand, and apparently a fashion plate. The theme that the hotel is, rightfully bragging about encompasses native Singaporean flora and fauna while mixing the historical Napoleonic-era design with contemporary style. If all goes well, guests will be able to stay in the fruits of fashion by the middle of the year.

But what's Karl got to do with it? Read on to find out!

Not only will Lagerfeld command the color palettes and furniture choices, he's also designing the hotel's emblem . This symbol will be slapped on the outside of the property to prepare guests of the haute couture waiting on the inside, and will be used as a logo on official items. Hopefully that includes the notepads and pens that usually make it into our bags before check-out.

This is the not the first time Karl's dabbled in the hotel world. Although, he has worked with the folks on a few spaces at Hôtel Métropol in Monte Carlo, and the Schlosshotel im Grunewald in Germany, this is the first time he has full run of an entire hotel.

We'll keep you posted on design developments, although a part of us is worried, and yet intrigued, thanks to photos like this:

[Photo: So Singapore/Reuters]

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