Pullman Got Pulled From the Mall Of the Emirates
We're only one month into 2013 but already there's drama brewing in the form of a hotel takeover, this time in Dubai. Hotelier Middle East reports that Pullman (which falls under the Accor brand) has been ousted as the management for Pullman Dubai Mall of the Emirates, which henceforth is to be known as the Sheraton Dubai Mall of the Emirates.
'So what?' you're thinking, 'hotels change management all the time.' True.
What's interesting about this re-branding, though, is the method in which the owners will implement the new changes. According to a tipster in Dubai, the switch will take place during the night, meaning guests will go to sleep in one hotel and, for all intents and purposes, wake up in a new one.
The basic structure will remain exactly the same, but with all new signage, branding—not to mention new staff—it might feel a little Twilight Zone-y coming down to breakfast in a different hotel than the one you had dinner in the night before.
Two for the price of one! Not that we'd expect anything less from a hotel inside a mall...
Our tipster speculated that owners chose Sheraton as the new face of the hotel due to the brand's popularity with Arab customers—also because they can now charge higher rates.
As for the takeover itself, we're almost positive it's already happened. A quick Google search fails to come up with a website for Pullman MOE, and Accor has evidently pulled the property from their website. Meanwhile, the Sheraton Dubai MOE site is up and running, with available rooms starting at $340/night.
[Photo: Hotelier Middle East]