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Maria Sharapova Gives La Quinta Some Sugar

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  Site Where: 49499 Eisenhower Dr [map], La Quinta, CA, United States, 92253
February 27, 2013 at 1:28 PM | by | ()

Here's the latest happening in the luxury hotel world as told by JustLuxe's own Lena Katz. Got a question about luxury hotels, the travel biz, and where to stay? Send it in and we'll have Lena answer it.

You know when models go, “Oh, I eat tons of junk food and I just have this body naturally…” and you want to say “Yeah, RIGHT” and smack them?? Well, hottie tennis star Maria Sharapova is out to one-up all of them. She launched her own candy line, Sugarpova, to coincide with last year’s US Open, and is appearing at La Quinta Resort & Club on March 6th to introduce her goodies in person to Palm Springs crowds.

Sugarpova’s full line will be sold in the tennis pro shop and the candy shop Lollipops from here on out, with La Quinta being the first California resort and first Palm Springs retail outlet to carry the brand. “Sporty” tennis ball-shaped gum is anticipated to be the big seller, but we’re more curious about the Flirty Sours (tag line “Lips like sugar…”) and Chic gummies shaped like tiny handbags, shoes and such.

In terms of why exactly La Quinta is getting Sugarpova first and also getting tennis’ golden girl to do an in-person appearance… well, you can chalk it up to the tennis connection. With 23 tennis courts and former Davis Cup coach Tom Gorman leading up the resort tennis program, the resort is home-away-from-home for many tennis stars when they’re playing in the area, which they all will be March 4-17, for the PNR Paribas Open.

La Quinta has definitely had Sharapova on-property before, and it just made sense, according to a La Quinta rep, for her to do a little in-person PR for her brand while in the neighborhood. She’ll be signing autographs and giving out free samples starting at 5:20 PM in the Main Plaza.

Honestly, Sharapova’s pretty awesome at her day job, which is incredibly physically grueling, and we give her credit for that. She’s currently ranked No. 3 in the world among professional female tennis players, so obviously she’s not turning into another Anna Kournikova – and if she wants to have a side gig, then fine. She even, according to USA Today, put $500,000 of her own toward startup money for the candy line. Which makes us even less able to hate her, because she’s obviously not just another celeb using her name to endorse a product in exchange for a piece of the profits. Apparently, we must take what she says as the truth: Girl loves her candy. Really.

So to anyone who was thinking of getting a little Palm Springs pool time in early March, you’d better start the juice fast now. You’ll be putting your body out there for comparison with She Who Eats Candy As a Second Job and Looks Like THAT. And also, her associates Serena Williams, Rafael Nadal, and so on.

Actually, given that there are 41 pools on the La Quinta grounds, you can probably find one that isn’t inhabited by pinup-superhumans, their trainers and groupies. But where’s the fun in that?

Starting rates from $229

[Photo: TAG Heuer]

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