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What’s Out, What’s In: Scent of a Hotel

February 28, 2013 at 3:12 PM | by | Comment (1)

Today we start a new weekly series of what’s trending in hotels these days: What’s Out, What’s In. Do we like what we see? Think it's a dud? You be the judge!

What’s Out: Generic flower aromas

What’s In: Bespoke signature scents

Hotels are getting personal with their smelly goods. More and more they’re looking to give you a local scent experience as soon as you walk in the door or when you’re executing your nightly ablutions. Capitalizing on the strength of olfactory memories, they’re partnering with local scent companies to choose unique aromas that embody the spirit of the hotel and give it a sense of place.

Here are just a few examples:

The newly-opened Marti Istanbul, located in the cultural and commercial heart of the city, turned to a Turkey-based scent company, Scent Linq, to help choose the perfect aroma for the glam hotel. They settled on a signature “White Tea” scent which blends freshness and sweetness for a clean, calming fragrance that is diffused throughout the hotel.

Another Istanbul hotel group, The House Hotel, will soon transition from the usual offering of L'Occitane toiletries to Lokum, a local Istanbul company which currently deals in exquisitely packaged candles, perfumes, and even edible Turkish Delight delicacies. The House Hotel's Bosphorus location has specifically chosen the brand new "Istanbul Rituals" scent as its signature.

The Lungarno Collection, with hotels in Florence, Rome and Tuscany features a fragrance line by Salvatore Ferragamo, who is--by the by--the founder of the collection. “Tuscan Soul” includes tangy citrus for freshness and is blended with floral and woody notes to give it that earthy (as in voluptuous, not muddy) note. You should know, though, that this scent is available exclusively for suite guests in Florence and Rome.

The Dolder Grand in Zurich, Switzerland leave specialty “scent boxes” in the hotel’s halls and spa. The “Event Scent” is placed in the halls of the main building and local Swiss company, Farfalla, also created an exclusive scent for the Dolder Grand Spa. The spa aroma is of fresh lemon that helps guests relax and feel refreshed.

We recently told you about the opening of Hotel Vermont in Burlington, and who knew that the hotel had even more delights to offer? The hotel is staying true to its local roots by partnering with Lunaroma to develop a custom line of aromatherapy-style bath products, bedside linen spray (nice!), and an aromatherapy menu. Lunaroma creates luxury products that avoid all synthetic fragrances, petroleum-based products, and animal ingredients. The aromatic products are crafted using local products such as Vermont honey, beeswax, and organic/wild-crafted sources, and are made in the tradition of an old apothecary: fresh upon order.

The Springs Eternal Spa at the Omni Bedford Springs Resort offers a signature scent incorporating cucumber root. To create the signature blend, the spa worked closely with Soy Beam to survey the indigenous plants growing on resort grounds including berries, trees, flowers, herbs and greens. The end result was the Honeysuckle Cucumber blend, a unique but fresh scent that both men and women can appreciate.

[Photos: Scent Linq/Marti Istanbul/The Dolder Grand]

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Subtle refined fragrances are key

The use of a bespoke olfactory signature appears to be a growing trend for luxury hotels and cruise lines around the world.

We believe subtlety is key and recommend discreet, refined fragrances that create a lasting impression.

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