The completely interactive rooms will certainly be a shock to the system for anyone who's not used to being able to 'pull up the weather' on their bedroom wall (ie, most of us).
But is this a bad thing? Certain features of the tech-ified room are admittedly pretty nifty (digital murals! disappearing windows!) and, anyway, plenty of folks use their hotel room as their office when they're working on the road. So why not jazz things up a little? It's the 21st century, after all.
Perhaps most interesting is the "stretched fabric covering" on the walls. Helping to make the room even more interactive, the fabric enables the wall to "open" or "close", depending on whether you want to access the closet, minibar, or window.
The SerranoBrothers design team says:
"When implementing this project in an actual space, we will most definitely filter some of the technology we've exhibited in order to avoid being excessive and to provide a more manageable experience to the user. One that isn't so overwhelming."
Don't worry, it takes a lot for a hotel room to "overwhelm" us.