What does this bankruptcy filing mean for you as a visitor? Pretty much nothing.
Revel said in a statement that they didn't expect to see any reduction in normal business operations, including commitments to customers, shops, vendors, and employees. And residents of New Jersey need not worry: No taxpayer money will be used in the financial restructuring (although the hotel has received more than $300 million in assistance from the State of New Jersey since its opening less than a year ago, including $261 million in state tax credits).
We wrote Revel and asked if there was going to be some sort of promotion or deal to attract business given this announcement, and, unfortunately, no discounts are forthcoming. According to Maureen Siman, Executive Director of Public Relations, an "aggressive marketing approach" is in the works, but details have not yet been released.
“Revel’s financial restructuring is a positive step for Revel, and will enable the Company to reduce its debt and position Revel for success. Additionally, an aggressive marketing approach has been developed to attract new guests and retain those returning. Our guests can also expect to enjoy distinctive gaming options as well as more competitive offers for Revel’s three-tiered cardholder program which rewards guests based on casino play plus rewards for dining, hotel, restaurant and nightlife spend. The top-notch talent scheduled to perform at Ovation Hall such as Rihanna and Alicia Keys will continue to be announced, and we’ll open HQ Dayclub this summer, making Revel the only casino-resort in Atlantic City to have a true dedicated beach club on an oceanfront property.”
We'll continue to keep an eye on this story as summer looms.
Photo: [Revel Resorts]