Super Bowl vs. Mardi Gras in NOLA
We've already talked about how good the Super Bowl was for hotels in the Big Easy, but will it be the biggest blessing of the year?
While the city used to judge the success of Mardi Gras by the amount of trash they cleaned up afterwards (seriously), they lean a little more on hotel performance these days. How does Mardi Gras stack up against the Big Game? New Orleans is still sorting through the hotel data from this year's Mardi Gras, but a look at the numbers from last year show one thing very clearly: The Super Bowl really was super.
A study that compared the peak days of each event showed that the Super Bowl drew much higher rates despite similar occupancy levels. High-end hotels had an average daily rate of $460 during the Super Bowl compared to an ADR of $265 for Mardi Gras 2012. The story was the same for "middle-class" properties -- $392/night for the Super Bowl and $273 for Mardi Gras. Those are pretty big rate gaps! It's also interesting to note that the "middle-class" hotels had a higher ADR than the high-end hotels for Mardi Gras. Guess that says something about the type of lodging visitors to Mardi Gras are seeking.
Despite the difference when comparing the rates, lets make sure we understand that both of these events are/were great for the city when it comes to hotel revenue. Rates for the Super Bowl were 204% (high-end) and 192% (middle-class) higher than the average, and those for Mardi Gras were 78% (high-end) and 119% (middle-class) above the normal ADR.
Man, someone should throw a party to celebrate.
Photo: [Will McGough for Hotel Chatter ]