Aloft and Element Will Sit Side By Side In South Boston
A new $140 million development project in South Boston will feature a double whammy hotel, comprised of a 330-room Aloft and a 180-room Element. Designed specifically for visitors of the Boston Convention and Exhibition Center, the new Aloft-Element duplex will be located on D Street, only half a mile away from the convention center.
The Boston Herald reports that, when the hotels open in 2015, rates will be "far lower" than the Westin Boston Waterfront next door, which typically goes for around $259/night.
But in addition to cheaper rates, we also know that Aloft and Element generally tend to have a cooler, more modern feel than Westin, and will be able to offer convention visitors a lively place to get an after-work drink (w xyz bar), as well as plenty of fitness-oriented amenities (free bike rentals, in-room gym equipment).
Though there is currently an Aloft Lexington and an Element Lexington, this will be the brands' debut in Beantown proper. Though, not that Boston hasn't seen its fair share of hotel action over the past year. With the recent opening of The Revere and the newly-renovated Langham Boston, travelers to the historic city ought to have plenty of tough decisions ahead when it comes to booking a room.
As the rendering above shows, the hotels will be dispersed throughout several buildings and will feature ground-floor retail components. According to the announcement, groundbreaking will begin by the end of 2013, with an anticipated opening date of April 2015.
[Photo: Architectural Rendering / Boston Herald]