Photo: [SF Gate]
The Super Bowl Really Was Super, At Least For Hotels
The Ravens are Super Bowl Champs, and the Beyonce-Destiny's Child reunion certainly got plenty of folks talking, but New Orleans hotels came out on top, too.
A few fast facts to brighten up your Monday: during the week of January 27th leading up to the Big Game, occupancy rose from 46.6% to 71.1%, and the average daily rate jumped 125.9% to $289.03, according to data from STR.
Meanwhile, the U.S. hotel industry as a whole benefited from the Super Bowl, with occupancy up 3.6%, and RevPAR (Revenue Per Available Room) increasing 9.8% to $57.06.
While it makes us sad that a city as great as New Orleans had an occupancy rate well below the national average prior to the Super Bowl, it just goes to show how important it is for cities to take advantage of major national events. Everyone wants to take a vacation, but they sometimes need a little push and motivation. Props to the hotels this year who pulled off Big Game parties and promotions (and boo to the hotel room scalpers like this guy hawking a room at the Wyndham Barrone Plaza for $3,000/night).
The next big sporting event for the hotel industry is baseball's spring training in Arizona and Florida, which starts next month. We've already mentioned one such promotion in our mancation story, and hopefully more will emerge as the date gets closer.